Mahindra & Mahindra had a strong June 2025, with SUV sales rising sharply and three of its iconic models—Scorpio, Thar and Bolero—taking the lead. Together, these three vehicles accounted for more than 62 percent of Mahindra’s total domestic SUV sales last month, proving yet again that rugged, reliable and purpose-driven SUVs remain the company’s biggest strength.
Let’s explore how these three models are shaping Mahindra’s momentum in India’s competitive automotive market.
Mahindra SUV Sales Hit New High in June
In June 2025, Mahindra sold a total of 47,306 utility vehicles in India. That’s an 18 percent growth from the 40,022 units sold in June 2024. The brand’s overall vehicle sales, including commercial vehicles and three-wheelers, reached 78,969 units, which is a 14 percent year-on-year increase. These numbers reflect strong demand across Mahindra’s range, but especially in the SUV segment.
The biggest contributors? No surprises here. The Scorpio, Thar, and Bolero trio combined for a total of 29,760 units, which is 62.9 percent of the brand’s SUV sales in June.
Scorpio Takes the Crown
The Scorpio-N and Scorpio Classic continue to be the top sellers in Mahindra’s portfolio. Together, these two versions of the Scorpio sold 12,740 units in June. While this number is slightly lower than some previous months where Scorpio sales touched over 15,000 units, it still reflects the model’s continued popularity.
From urban users looking for presence on the road to rural customers needing a dependable workhorse, the Scorpio delivers on all fronts. Its new-gen styling combined with strong engine performance has helped Mahindra keep the Scorpio fresh despite growing competition in the mid-size SUV category.
Thar Maintains Strong Demand
Mahindra sold 9,542 units of the Thar in June, including the newly introduced Thar Roxx edition. The Thar has built a reputation as one of the most aspirational lifestyle vehicles in India. It’s not just an off-roader anymore—it’s a statement.
Buyers across cities and small towns have embraced the Thar for its rugged charm, wide customization options, and bold design. The Thar Roxx, with its exclusive accessories and enhanced street presence, is helping Mahindra widen its reach to more urban enthusiasts.
Bolero Neo: A Rural Favorite
The Bolero Neo brought in 7,478 units in June. While it might not create as much buzz as the Scorpio or Thar, this model is a steady performer for Mahindra, particularly in rural and semi-urban markets.
With its no-nonsense design, easy maintenance, and solid ride quality, the Bolero Neo has become the go-to SUV for government departments, fleet operators, and families outside the metros. Mahindra’s ability to hold this market is key to its overall sales success.
Mahindra’s SUV Strategy Paying Off
The fact that just three models are contributing over 62 percent of sales shows how well Mahindra understands its core audience. These vehicles are not just best-sellers—they’re category leaders that represent Mahindra’s philosophy: strong, durable and built for Indian roads.
- Scorpio continues to be the flagship SUV that appeals across demographics
- Thar attracts younger buyers and lifestyle customers
- Bolero Neo holds strong in utility-based usage, especially in non-metro areas
By offering unique value propositions for different buyer types, Mahindra has managed to build a product mix that works across regions.
Market Momentum Beyond SUVs
June wasn’t just about SUVs. Mahindra’s three-wheeler sales also saw a 37 percent jump, reaching 8,454 units, showing renewed demand in the commercial mobility segment. Additionally, tractor sales rose to 53,392 units, which is a 13 percent increase compared to last year. These numbers show Mahindra’s strength across sectors.
The only area that faced a slight dip was in parts of the commercial vehicle category, but the overall performance for June was more than positive.
Export Figures Show Upward Trend
Mahindra shipped 2,634 units abroad in June 2025. While the export numbers remain small compared to domestic performance, they show positive growth over previous months. This upward trend supports the company’s global ambitions, especially in markets like Africa, South America, and Southeast Asia where rugged vehicles are in demand.
The Road Ahead for Mahindra
The April to June quarter of 2025 has been one of the strongest ever for Mahindra’s SUV division, with a total of 152,067 units sold, which marks a 22 percent jump over the same period last year. Mahindra is now preparing to bring more innovation to the table.
Upcoming launches include:
- An all-electric version of the Bolero
- The futuristic Vision.T SUV
- The bold Thar.e concept, expected to be revealed on August 15
Mahindra is clearly preparing to diversify its lineup while maintaining a firm grip on the core segments that continue to deliver results.
Final Thoughts
The June 2025 sales figures are proof that Mahindra’s strong foundation in SUVs is what continues to fuel its growth. Scorpio, Thar, and Bolero are more than just vehicles—they’re brand pillars that define Mahindra’s identity on Indian roads.
As Mahindra heads toward a future filled with electric vehicles, global exports, and more urban-focused designs, it’s these three models that are providing the steady base. They offer a blend of familiarity, performance, and trust that few competitors have managed to match so far.
With a winning mix of rural ruggedness and urban appeal, Mahindra seems well-positioned to dominate the SUV space for months to come. Whether you’re a fan of off-roading, looking for a practical family SUV, or need a tough work companion, Mahindra’s trio has got something for everyone.