The much-anticipated Norton V4 is inching closer to its official unveiling, and the latest buzz confirms the motorcycle is nearly production-ready. A new set of images has surfaced online, showing a top TVS executive riding the upcoming Norton V4, hinting that testing is in its final stages. The global debut is scheduled for 4 November at EICMA 2025.
This will be the first fully new model from Norton since TVS acquired the brand, marking a pivotal moment in their global strategy. The motorcycle seen in the images doesn’t sport a finished paint scheme, but the structure and design look complete. Compared to the previous generation V4, the new version gets a redesigned front fascia, sharper fairing, updated lighting, and a far more aggressive overall design language.
Although technical specifications are still under wraps, it’s evident that the new V4 has gone through significant re-engineering. TVS and Norton seem to be focused on delivering not just performance, but also modern tech and refinement—qualities expected from a high-end sportsbike in today’s market.
Norton’s revival under TVS is slowly gaining pace. The company has several new motorcycles in the pipeline, but the initial focus remains on the premium sportsbike segment, which has always been Norton’s stronghold. Following the launch of the V4, additional premium models are likely to follow for global markets.
As for India, Norton’s entry is still a few years away, since TVS aims to build a solid international presence before considering local market operations.
Key Highlights:
- New Norton V4 to debut globally on 4 November at EICMA
- TVS executive seen testing the motorcycle
- First all-new Norton model under TVS ownership
- Aggressive new design, updated fairing and lights
- Likely packed with modern tech and features
- Indian launch still a few years away
- Focus currently on reviving Norton’s global image