Tata Motors is preparing to redefine its electric vehicle portfolio with two premium models under the Avinya nameplate. According to a leaked dealer event document, the automaker will launch the Avinya Sportback and the Avinya X in India between 2027 and 2028. These models are part of Tata’s larger strategy to introduce seven new nameplates, including the highly anticipated Sierra, before the end of FY30.
Tata’s Next Big Leap in EV Innovation
The Avinya brand was introduced as Tata Motors’ luxury electric sub-brand, focusing on advanced design, modern connectivity, and segment-leading performance. The company showcased the Avinya Sportback concept in 2023, turning heads with its futuristic styling and coupe-like silhouette. Building on that momentum, the Avinya X, an ultra-luxurious electric SUV, was unveiled at the 2025 Bharat Mobility Global Expo, giving a glimpse of Tata’s high-end EV vision.
Tata Motors will utilize JLR’s EMA platform to develop these models. However, the architecture will be extensively localized and modified to ensure competitive pricing while retaining global standards of performance, safety, and technology.
Tata Avinya Sportback Launch Timeline
The first model from the Avinya lineup to hit the Indian market will be the Avinya Sportback, scheduled for launch in 2027. This electric SUV-coupe aims to deliver a premium cabin experience combined with advanced electric powertrain capabilities.
Key features expected on the Avinya Sportback include next-generation connectivity options, advanced driver assistance systems (ADAS), and a refined interior built for comfort and luxury. The EMA platform will support ultrafast charging and over-the-air updates for both software and features, ensuring that the Sportback remains technologically ahead of its time.
Tata Avinya X – The Ultra-Luxury EV SUV
Following the launch of the Sportback, Tata Motors plans to introduce the Avinya X in late 2027 or early 2028. This flagship electric SUV is designed to compete with global luxury EV offerings. The Avinya X concept, showcased at the 2025 Bharat Mobility Global Expo, left a strong impression with its bold design and futuristic interior layout.
The cabin of the Avinya X features a unique three-screen dashboard setup, along with a massive fourth screen positioned lower in the center console for secondary functions. Other highlights include a two-spoke steering wheel, panoramic sunroof, multi-zone climate control, wireless phone charging, and V2L (Vehicle-to-Load) and V2V (Vehicle-to-Vehicle) power transfer capabilities.
Powertrain and Platform Details
Both the Avinya Sportback and Avinya X will come with rear-wheel drive (RWD) and all-wheel drive (AWD) configurations, catering to different performance needs. The EMA platform, originally developed by JLR, is engineered for high-performance electric vehicles. Its flexibility allows for multiple battery pack options and advanced charging solutions, including ultrafast charging that can add significant range within minutes.
The Avinya models are expected to offer impressive performance and driving dynamics, leveraging Tata Motors’ experience in both EV manufacturing and global collaborations. The company has already demonstrated its ability to create market-leading electric vehicles with the Nexon EV and Punch EV, and the Avinya models will push this expertise to a premium level.
Cabin Experience and Features
The Avinya Sportback will emphasize an immersive in-cabin experience, integrating next-gen infotainment and connectivity solutions. The ADAS suite is expected to include features like adaptive cruise control, lane-keeping assist, emergency braking, and traffic sign recognition, enhancing both safety and convenience.
Meanwhile, the Avinya X will take luxury to the next level with its focus on spacious interiors, premium materials, and tech-driven comfort features. While there were earlier speculations about offering both 5-seat and 7-seat layouts, recent information suggests that Tata will launch only a single version of the Avinya X in India, likely optimized for a premium 5-seat configuration.
Competitive Positioning
With the Avinya range, Tata Motors aims to compete with global EV brands like Tesla, Hyundai Ioniq, and Mercedes-Benz EQ models, but with a pricing strategy tailored for the Indian market. By localizing the EMA platform and manufacturing key components domestically, Tata intends to make these luxury EVs accessible to a wider customer base without compromising on quality.
What to Expect Before Launch
In the years leading up to the launch, Tata Motors is likely to showcase pre-production versions of the Avinya Sportback and Avinya X at major auto shows and expos. These reveals will allow potential buyers to get a closer look at the design language and features while generating buzz in the premium EV space.
The company’s investment in software-defined vehicles will also play a crucial role, as both models will support feature enhancements through OTA updates. Buyers can expect future upgrades for infotainment, driver assistance, and even performance tuning delivered digitally.
Final Thoughts
The Tata Avinya Sportback and Avinya X are poised to take Tata Motors’ EV lineup into a new era of luxury and performance. With futuristic design elements, cutting-edge technology, and a strong focus on in-cabin experience, these models will cater to buyers seeking a premium electric vehicle that doesn’t compromise on style or substance.
By leveraging JLR’s EMA platform and blending it with localized engineering expertise, Tata Motors is set to offer a world-class product lineup by 2027–2028. As the EV market continues to evolve, the Avinya range will likely stand out as a strong contender among global luxury EV brands, providing Indian buyers with a high-end yet practical alternative.