Ather Energy, one of India’s leading electric scooter manufacturers, has officially renamed its popular Pro Pack to AtherStack Pro. While the name change might sound like a major update, it’s actually a part of the company’s rebranding strategy to unify its software and digital service offerings under the ‘AtherStack’ umbrella. Importantly, there is no change in the price, features, or customer benefits associated with the Pro Pack, now called AtherStack Pro.
With this update, Ather is not altering what users get, but rather how it’s all being presented. The aim is to strengthen its identity around technology and to clarify that these connected features are an integrated part of the Ather ownership experience, not just paid extras.
What is AtherStack?
Before diving into what the AtherStack Pro includes, it’s helpful to understand what AtherStack itself represents. The term ‘AtherStack’ refers to the company’s complete technology platform that powers its electric scooters, mobile apps, charging infrastructure, and connected features. This stack is what enables Ather to offer over-the-air updates, smart navigation, live tracking, and a seamless app-scooter-user ecosystem.
By aligning the Pro Pack under this branding, Ather is making it clear that its digital and connectivity features are part of its core product DNA, not an optional software bolt-on.
What Stays the Same?
The transition from Pro Pack to AtherStack Pro is a name change only. All features and benefits remain unchanged. This includes:
- SkidControl: Helps maintain stability during slippery conditions.
- FallSafe: Automatically shuts off the motor if the scooter tips over.
- Theft and Tow Alerts: Sends real-time notifications if the vehicle is being tampered with or moved.
- AutoHold: Keeps the scooter stationary on slopes or at traffic signals without throttle input.
- Magic Twist: Enables intuitive reverse mode and regenerative braking using throttle twist.
- Live Location Tracking: Lets riders monitor their vehicle’s location via the Ather App.
These features have already been appreciated by users for enhancing safety, usability, and peace of mind, especially in urban riding environments.
Connectivity and Personalisation Tools
AtherStack Pro also brings smart connectivity and infotainment options to the dashboard. This includes:
- Google Maps integration directly on the scooter’s screen.
- Bluetooth-based call and music control from the handlebar.
- WhatsApp notifications preview on the digital display.
- Ride Stories, which record journey data and can be shared or stored for personal tracking.
- Remote monitoring through the Ather App, letting users check vehicle stats, charging status, ride history, and more.
These features help create a ride experience that’s not just efficient, but also fun and interactive. Unlike many electric scooters that keep digital tools behind paywalls or reserve them for top variants, Ather includes them as standard with the AtherStack Pro plan.
Five-Year Battery Warranty Still Included
Another key highlight is that the five-year battery warranty that was bundled with the original Pro Pack remains a part of the AtherStack Pro offering. This long-term support gives buyers additional confidence in the scooter’s battery performance and durability, which is often a concern with EV buyers.
Battery replacements can be one of the costliest expenses with electric vehicles, and by offering an extended warranty at no extra cost, Ather is strengthening its value proposition and ownership experience.
Why the Name Change Matters
From a customer point of view, this change might seem like a minor detail, but it reflects a bigger shift in how Ather wants its products to be perceived. The company is aiming to position its scooters not just as electric vehicles, but as intelligent, connected machines powered by an evolving tech platform.
The new name helps avoid confusion. Earlier, many users treated the ‘Pro Pack’ as an optional add-on rather than a core software layer. With the AtherStack Pro label, it’s easier to understand that these features are an integral part of the scooter’s functionality and not just extra convenience tools.
It also reflects Ather’s growing focus on software as a key differentiator, especially as competition in the EV space increases. Many rival scooters offer basic connectivity or charge extra for app features. Ather is taking a different route by enhancing tech integration as standard.
Still Worth It?
Yes, especially now that the company has clarified that nothing changes in pricing or feature set. If you were considering buying an Ather scooter with the Pro Pack, the AtherStack Pro is exactly the same offering with a better name. It includes a well-rounded mix of safety, convenience, connectivity, and user control, making it one of the most feature-rich EV platforms in its class.
With OTA (over-the-air) updates already being pushed out regularly, the system is also future-proof. Users can expect new features and refinements delivered digitally without having to visit service centers or upgrade hardware.
Final Thoughts
The renaming of Pro Pack to AtherStack Pro is more than a cosmetic update. It’s a statement about Ather’s long-term vision. As electric mobility moves towards being more software-driven, companies that invest in strong digital foundations are likely to stay ahead.
With no increase in cost and the same suite of practical features, AtherStack Pro continues to offer great value to new and existing customers. It represents Ather’s commitment to building smarter, more connected scooters that evolve with time.
For anyone buying an Ather in 2024 or 2025, this refined branding makes the ownership experience clearer and better aligned with the future of smart EV mobility.