Big news for Range Rover fans — Jaguar Land Rover (JLR) has just pulled the wraps off a brand-new logo for its iconic luxury SUV brand. This is the first time in over five decades that Range Rover has had a new symbol, and it comes just in time as the brand gears up to launch its first electric model later this year.
What’s New With The Logo
So, what does the new Range Rover logo look like? It’s simple yet bold — a pair of Rs in a clean, wide-set font that matches Range Rover’s classy, minimalist design vibe. Unlike the big ‘Range Rover’ script we’re all used to seeing stretched across the front and back of these SUVs, this new mark is meant to be more subtle.
JLR says the new motif won’t replace the full wordmark on the cars. Instead, think of it as an extra symbol — perfect for spots where the big badge won’t fit. So you might see it on interior labels, event branding, or even repeated patterns on special edition upholstery. It’s all about adding a bit more modern identity without losing what people love about the classic name.
Part of JLR’s New Strategy
This logo refresh isn’t happening in isolation. It’s part of a bigger plan called the House of Brands. Under this, JLR has carved out four distinct names: Jaguar, Defender, Discovery, and Range Rover. Each one will stand on its own, with unique branding and marketing, almost like mini car companies under the same roof.
At the same time, the Land Rover name isn’t going anywhere — it’s just taking on a different role. JLR says ‘Land Rover’ will now act more like a trust mark — a guarantee of the brand’s off-road tech and capability that will stay connected to the SUVs, but you won’t see it pushed as the main brand name on its own anymore.
CEO Adrian Mardell made it clear that Land Rover’s legacy stays safe. He even put it on record: “The Land Rover mark will remain.” So, if you’re a die-hard fan, no need to worry about your favorite badge disappearing.
Where Will You See It?
JLR hasn’t confirmed exactly where this new double-R logo will pop up first, but it’s likely to appear in places where the full ‘Range Rover’ script would look too big or out of place. Expect it on grille inserts, seat headrests, maybe even on special merchandise or limited-run accessories.
The timing makes sense too — Range Rover’s first electric model is around the corner. A fresh logo helps signal that this isn’t just another update. It’s a big step into the future, blending luxury, heritage, and the brand’s move toward cleaner technology.
Why It Matters
For a lot of car fans, Range Rover stands for timeless style and go-anywhere capability. Updating the logo might seem like a small thing, but it shows how even old-school icons are evolving to stay fresh. JLR is balancing the new and the old carefully — keeping the classic script for the SUV’s proud front and rear badges, but adding a new emblem for when they want to do something more modern.
The next time you spot a Range Rover at an event or a new EV model rolling out, keep an eye out for that neat double-R. Fifty-five years is a long time to stick with the same badge — so this one feels like a big moment for one of Britain’s most loved luxury SUVs.
One thing’s clear: whether it’s a burly off-roader or a sleek electric city cruiser, Range Rover wants to look the part — classic, but ready for tomorrow.