Royal Enfield continues to be a dominant force in the Indian motorcycle market as its domestic dispatch volume in June 2025 hit 76,957 units, reflecting a solid 16.4% year-on-year growth compared to June 2024. This growth underlines the brand’s consistent appeal, with its iconic motorcycles remaining the backbone of its success. Here’s a detailed analysis of Royal Enfield’s sales performance across its popular models, including the Classic 350, Hunter 350, Bullet 350, and the 650 Twins.
Classic 350: The Undisputed Leader
The Classic 350 remains Royal Enfield’s top seller, with 29,172 units dispatched in June 2025, marking a strong 17.6% increase over last year’s 24,803 units. Despite being in the market for several years, the Classic 350’s timeless design and reliability continue to attract buyers. Its blend of retro styling, comfortable ergonomics, and dependable performance keeps it ahead in a competitive market.
The Classic 350’s sustained popularity is a testament to Royal Enfield’s successful strategy of refreshing the model while maintaining its core character. Its ability to resonate with both first-time riders and long-time enthusiasts makes it the brand’s most dependable money-spinner.
Bullet 350: Surging With Strong Growth
The Bullet 350 has recorded impressive growth, nearly doubling its sales from last year with 17,092 units sold in June 2025, a sharp 77.8% increase over 9,610 units last June. This surge highlights renewed consumer interest in this iconic motorcycle, which continues to charm with its classic looks and rugged appeal.
The Bullet’s growth contrasts with many other older models and points to a potential revival in demand for Royal Enfield’s vintage-inspired motorcycles, possibly aided by new updates and marketing efforts.
Hunter 350 and Meteor 350: Diverging Fortunes
The Hunter 350, which has gained attention as a modern, sporty model targeting younger riders, registered 16,261 units, reflecting modest growth of 4.1% over last year’s 15,609 units. Its sales success has seen it overtake the Meteor 350 in popularity this June.
On the other hand, the Meteor 350 posted 7,515 units, a decline of 7% compared to 8,085 units last June. Despite sharing the same J-platform engine and frame as the Hunter, the Meteor’s appeal seems to be waning, possibly due to shifting consumer preferences favoring more aggressive and urban styling offered by the Hunter.
650 Twins: Steady But Small Growth
Royal Enfield’s 650 Twins — the Interceptor and Continental GT — continue to contribute steadily to sales with 2,938 units sold in June, a slight 6.3% rise from 2,763 units in June 2024. While these bikes represent the premium segment for Royal Enfield, their niche appeal means their volume remains lower than smaller displacement models.
Nonetheless, the 650 Twins’ consistent growth indicates sustained interest in mid-sized motorcycles offering better performance and premium features.
New Models and Lower Performers
The Guerrilla 450, a newer entrant, recorded 696 units in June 2025, while the Shotgun 650, which has been on sale for several months, contributed 235 units. These numbers are relatively small but represent Royal Enfield’s attempts to diversify its portfolio.
The Himalayan 450 experienced a steep decline, falling 33.5% year-on-year to 2,036 units from 3,062 units in June 2024. The original Himalayan’s appeal seems to be softening amid rising competition in the adventure motorcycle segment.
Similarly, the Super Meteor 650 continued its downward trend with just 1,012 units sold, a massive 53.7% drop compared to 2,185 units last year. This decline suggests that the model might be losing relevance or facing strong competitive pressure.
Overall Sales Growth and Market Position
Despite the mixed performances across models, Royal Enfield’s overall domestic dispatch volume rose significantly to 76,957 units in June 2025, up from 66,117 units the previous year. This growth reflects the brand’s strong market positioning and ability to attract new and returning customers.
Royal Enfield remains a leader in the mid-size and cruiser motorcycle segment in India, leveraging its heritage and expanding lineup.
Future Outlook: New Models and Innovations
Royal Enfield is actively working on expanding its product lineup. Plans include introducing new motorcycles in the 450cc and 650cc categories, alongside a new 750cc range currently under development. The company is also venturing into electric motorcycles with its Flying Flea EV, which is undergoing testing in challenging conditions like Ladakh.
These launches are expected to keep Royal Enfield competitive and appealing to a wider range of riders as the market evolves.
Conclusion
The sales data for June 2025 confirms Royal Enfield’s continued dominance in the Indian motorcycle market, driven largely by the evergreen Classic 350 and the resurging Bullet 350. While models like the Hunter 350 and 650 Twins provide steady support, the declining sales of the Himalayan and Super Meteor signal the need for refreshed strategies in those segments.
Looking ahead, Royal Enfield’s focus on new engine capacities and electric mobility indicates an intent to diversify and innovate, ensuring it remains relevant to the modern motorcycle enthusiast while honoring its legacy.
Royal Enfield’s ability to balance tradition with innovation will likely determine its success in the fast-changing Indian motorcycle market.