Toyota Kirloskar Motor has announced a price revision across three of its popular models in India – Innova Crysta, Urban Cruiser Taisor, and Rumion. The new prices are effective from July 2025, with increases ranging between ₹2,500 and ₹26,000 depending on the variant. The hike comes on the back of rising input costs and steady demand for these models in their respective segments.
Price Hike Overview
Among the three models, Innova Crysta has received the steepest increase. Both its VX and ZX variants, available in 7-seater and 8-seater configurations, are now costlier by ₹26,000. After this revision, the ex-showroom price of the Innova Crysta starts at ₹19.99 lakh and goes up to ₹27.08 lakh for the top variant.
The Urban Cruiser Taisor sees a relatively minor hike of ₹2,500 across all variants including E, S, S Plus, G, and V trims. The compact SUV now starts at ₹7.77 lakh and stretches to ₹13.07 lakh (ex-showroom).
Meanwhile, Toyota Rumion, the brand’s budget-friendly MPV based on the Maruti Suzuki Ertiga, has become costlier by ₹12,500 across its S, G, and V trims. The Rumion’s updated price range is ₹10.66 lakh to ₹13.95 lakh (ex-showroom).
Urban Cruiser Taisor – Compact SUV Offering
Introduced in April 2024, the Taisor is Toyota’s entry-level SUV, positioned below the Urban Cruiser Hyryder. Essentially a badge-engineered version of the Maruti Suzuki Fronx, the Taisor is offered with a 1.2-litre petrol engine paired with manual, AMT, or torque converter automatic gearbox options.
Despite the price increase, the Taisor remains one of the most affordable compact SUVs in India. With its competitive pricing, stylish crossover design, and Toyota’s after-sales support, it continues to attract first-time SUV buyers and urban customers.
Toyota Rumion – Affordable MPV for Families
The Toyota Rumion, launched in India in August 2023, is built on the proven Maruti Suzuki Ertiga platform but gets subtle design changes and Toyota’s branding. It is offered in both petrol and CNG variants across three trims – S, G, and V.
Following the latest price hike of ₹12,500, the Rumion is now priced between ₹10.66 lakh and ₹13.95 lakh (ex-showroom). Despite being slotted below the Innova range, the Rumion has steadily gained traction among Indian families looking for a spacious and fuel-efficient MPV with Toyota’s reliability factor.
Innova Crysta – Still a Strong Contender
The Innova Crysta continues to enjoy strong sales despite the arrival of the more premium and hybrid-powered Innova Hycross in late 2022. Toyota has increased the price of all VX and ZX variants of the Crysta by ₹26,000, regardless of whether they are 7-seater or 8-seater configurations.
With the revised prices, the Innova Crysta now ranges from ₹19.99 lakh to ₹27.08 lakh (ex-showroom). Known for its durability, comfort, and spacious interiors, the Crysta remains a popular choice for both private and commercial buyers, including fleet operators and long-distance travelers.
Revised Price Table – July 2025
| Model | Variant Range | Price Hike (Ex-showroom) | Updated Price Range (Ex-showroom) |
|---|---|---|---|
| Urban Cruiser Taisor | E, S, S Plus, G, V | ₹2,500 | ₹7.77 lakh – ₹13.07 lakh |
| Toyota Rumion | S, G, V | ₹12,500 | ₹10.66 lakh – ₹13.95 lakh |
| Innova Crysta | VX, ZX (7 & 8 Seater) | ₹26,000 | ₹19.99 lakh – ₹27.08 lakh |
Reason Behind the Price Hike
The automotive industry has witnessed rising input costs, regulatory changes, and supply chain pressures in recent months. Toyota’s decision to implement a flat increase across specific models and trims is seen as a response to these cumulative cost pressures.
Additionally, the brand’s strong sales performance allows it to pass on a portion of these costs to consumers without significantly impacting demand. This approach of flat price hikes, rather than trim-specific increases, ensures a simpler and transparent pricing structure.
Market Impact
While the price increase for the Taisor is relatively minor and unlikely to affect its competitiveness, the Innova Crysta’s ₹26,000 hike could lead some buyers to consider alternatives like Hyundai Alcazar, MG Hector Plus, or Kia Carens. However, Toyota’s solid reputation for after-sales service and product reliability will likely ensure continued strong sales.
The Rumion, with its incremental price hike, still remains an attractive alternative for customers seeking an affordable MPV that balances practicality and Toyota’s reliability at a lower price point compared to the Innova range.
Looking Ahead
Toyota Kirloskar Motor is expected to focus on expanding its hybrid and electric vehicle portfolio in India over the coming years. With rising competition and evolving market demands, price revisions like these are becoming common across the industry.
Despite the recent hikes, Toyota’s vehicles remain popular due to their proven track record, low maintenance costs, and high resale value. The Innova Crysta, Rumion, and Taisor continue to be important pillars in Toyota’s India strategy, catering to different price points and customer segments.
Conclusion
The July 2025 price hike by Toyota, affecting the Innova Crysta, Urban Cruiser Taisor, and Rumion, underscores the brand’s response to market conditions while maintaining strong demand across its lineup. With up to ₹26,000 increase on the Crysta and smaller bumps on the Taisor and Rumion, Toyota aims to strike a balance between profitability and customer satisfaction.